January 10, the first China International Leisure Tourism Promotion was held in a press conference and the first annual brand presentation ceremony was held in Beijing. The State Council, relevant ministries, the International Leisure Industry Associations and Jiangxi, Hebei, Shandong, Jiangsu, Anhui and other local leisure industry and tourism industry, and  the capital of the major media more than 100 people attended the meeting.

International Leisure Industry Association, the China tourism Association vice-president Wang Jun said that after 30 years of development, through continuous explorations by introducing, imitating, learning, and innovating  with China's rapid economic development, China's leisure tourism market has been seen a series of structural changes. Escalation of consumer demand, the advent of the Internet economy, investment diversification, leisure tourism industry upgrades, new profit models have emerged, which leads to the faster and faster change of the mainstream of China's leisure travel marketing system.

Wang Jun, the voce-president stressed that the current China's leisure industry and the tourism industry  was developing rapidly, but it was facing with the "bottleneck" factors and the important task was to nurture the market. Many leisure tourist attractions varying in different degree, the emergence of the management system is not running smoothly and obsolete operating mechanisms, bearing a heavy load, the development of marketing insufficient funding, lack of personnel, the poor service of a single species, repetitive construction, and others constraint blind development. In view of this, the International Leisure Industry Association will continue to play bridge, a link, platform role, and strive to do a good job for the members of the service work. April 25 China's first leisure tourism promotion annual meeting will   be held in Beijing  and will invite  the United States , Japan, Denmark, Canada, Russia, China and other countries and regions, Hong Kong travel agencies and the World Tourism Organization to participate in the annual meeting at the same time, will use the "big three links"  to further strengthen regional cooperation and to create more opportunities with Taiwan to open up a wide range of leisure and tourism market for 2009 in the development of Chinese leisure travel.

International Leisure Industry Association executive vice president, Tourism Research Center of Chinese Academy of Social Sciences, Senior Fellow Professor Li Kefu pointed out that the Chinese leisure travel to promote the performance of the most exciting scenes is still unique Chinese characteristics "Marketing War", more Chinese leisure tourism enterprises In the wake of the fireblood, Dances with Wolves, is beginning to confidently enter the international market. At the same time, the Chinese leisure travel market began to face new problems and the industry faced growing pressure. At present, whether new or old business enterprises, are plunged into an unprecedented brand marketing leisure travel which is confused and difficult situation.

Well-known leisure experts, the director of the Leisure Center for Economic Research in Chinese People's University  pointed out that the development of the leisure economy, can stimulate consumption, expand domestic demand, improve the quality of life. In leisure time  accompanied by  increasing  in national income, people will take more income and time to travel. Fitness, entertainment, games, art, film and television culture, education and other leisure activities, leisure consumption proportion will grow. Through the development of leisure economy to meet the national demand for high-level, and promote the comprehensive development of its own nationals, which is the building of spiritual civilization, improving the human quality.

At the meeting, China Mangyongdae Network CEO Mr. Liu Dongsheng, introduced the Chinese Mangyongdae network, co-sponsored by Anhui Tourism Bureau, International Leisure Industry Association, "Mito 100" series of large-scale tourism promotion activities - 100 university students speak Chinese beauties and 100 tourism line activities. he said that the second China Mangyongdae net "Mito 100" activities will be with the first leisure tourism promotion in China, together with adequate resources to carry out the integration, in the face of nationwide reading of female students in institutions of higher learning, after the network enrollment, debut, interviews, public network, the network link in a series of voting, which selected 100 winners of the composition of the second "100 Mito" . China's first leisure tourism promotion will be launched in 100 tourist routes spokesmen . April 25, 2009 will be released during the session list.

The event, at the same time in order to obtain the first international leisure travel brands annual awards to units and individuals, Wulanhaote City, Inner Mongolia, Hebei Province, Qinhuangdao City, Panjin City in Liaoning Province, Wuyuan in Jiangxi Province, Haining City in Zhejiang Province, the town of Pixian fraternity, the Pro Cang Shu masan tourism resorts, Panjin Ding Xiang, eco-tourism resorts, Jiangxi Province sleep Mountain Scenic Area, Huangshan City , Shannon Valley Tourist Resort, Fuzhou floating island tourist attractions, Tangshan Jinsheng Marriott Hotel Co., Ltd., three Yaxiang INTIME vote resort hotels, Sanya Guoguang Howard Johnson Resort Hotel, Jiangxi Wuyuan Tourism Company and other cities and counties and the award-winning tourist attractions, the Beijing Municipal Tourism Bureau Jiangxi Wuyuan Tourism Group chairman Chen Bin, China million King Network Chairman of the Board on behalf of the rain East, the former director of China tourism News, the director of the Leisure Center for Economic Research in Chinese People's University, Qinhuangdao City, Hebei Province, Wang Qiang, Tourism Bureau, Panjin City, Liaoning Province Tourism Administration Bureau Changsha shadow, Tourism Research Center of Chinese Academy of Social Sciences researcher, Hua (Hainan) Co., Ltd general manager Wang Jian home, Tangshan Jinsheng, general manager of the Marriott Business, Huangshan City Xiang WANG Ke Lake Tourist Resort, general manager of leisure travel, such as access to the Chinese People Contribution Award.

It is understood that China's first international leisure tourism promotion years will be held April 25, 2009 in Beijing n with the aim of ot only sharing of domestic and international authority on research in the field of leisure travel, but also wanting to make a complete marketing value chain analysis, to explore solutions, to learn the successful experience of others to stimulate the promotion of its 2009 marketing inspiration.